Bluey Robinson

Bluey Robinson was looking for a major record deal and after his debut release he teamed up with producer Gil Cang to record collaboration ‘Gotta Be A Way’. Our brief was to build industry support and base profile whilst management courted major deals. The campaign was successful across radio (BBC Radio 1 and 1xtra), press and online securing features in urban magazines such as RWD and Super Super, Online key industry focus on Record of the Day and CMU, massive fan support and a great video seeding.  As the campaign peaked at the end of 2009 Bluey was snapped up by RCA for a major label deal.

Website // @blueyrobinson // Facebook // Press Release