Will And The People

Our first involvement with Will and the People was when Sony released their debut single ‘Knocking’ in late 2009. The single was played out on Jo Whiley’s show on Radio 1 and was also playlisted on 75% of student radio stations whilst the video made it onto the playlist of Sub.TV and was picked up by NME and MTV. Since the band decided to release their album independently we consulted with their manager helping him shape their strategy both fanside and within the industry, securing them summer festival appearances, corporate and international events in both 2010 & 2011 and building up a grassroots fanbase to fill the gap that the major label campaign had left.

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